Bright Bee analysed the results and wrote a detailed whitepaper for lead generation and sales activities. From this whitepaper, other content assets were created, including a landing page, graphics and animation, an email marketing campaign, blog posts and a series of research-led press releases.

These research-led press releases were covered widely and formed the basis of the lead story of the Financial Mail on Sunday, Britain’s most widely read Sunday paper.

Ultimately our communications strategy set Blue Yonder up for a successful acquisition by JDA Software in August 2018.

Results

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