Strategy

BrightBee devised a survey to uncover consumer attitudes towards Black Friday and Cyber Monday
a year after it made it big in the UK. It reviewed shopper experiences and uncovered how brand perceptions and loyalty were impacted. It also reviewed how Christmas shopping habits and January sales are changing as a consequence.

The keys to success:
Finding a different angle for journalists by uncovering unique, exclusive and interesting stats. Spotlighting Blue Yonder’s SaaS offering as enabling better planning for retailers not only during extreme shopping events, but year round

Results

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