By Leke Apena
What is Blockchain technology? Ask your average, but well-informed Joe this question and he will most likely mumble something about bitcoins. This is understandable, as this is the most famous application of blockchain technology. Of course, much has been said about how blockchain technology will disrupt the financial industry and completely change the way we operate with banks.
Yet, since joining Bright Bee PR in October, I have come to realise that there is so much more to blockchain technology than cryptocurrencies. I won’t try to provide an explanation of blockchain technology (that’s an entirely different post in itself) but the world of finance is just one industry that blockchain technology is shaking up. From defence to charities, there are no industries that can’t be transformed by it.
Because of the potential of blockchain’s technology’s wide-spread application, working in blockchain PR provides an ample amount of variety – you are rarely working on the same type of client. For example, one moment you could be pitching a story about an A.I broker which uses blockchain technology and then later in the day you find yourself speaking to the charity press about a blockchain powered charity app. So far, I’ve written website content for a blockchain defence company and set up an interview with a well-known financial publication for one of our blockchain AI apps. No two days are the same.
It is this variety that comes with working in the blockchain PR space that is so exciting and rewarding. Mainstream press and vertical publications are still mostly unclear about the flexibility of blockchain technology and this provides ample opportunity for a lot of our clients to be thought-leaders on blockchain in their industry. You also learn a great deal about a lot of industries. For example, I’ve had to read about how brokerages operate for one of our A.I broker clients and I’ve had to understand the ad fraud issues in digital marketing for one of our blockchain clients in the marketing press.
Even though I’ve only been at Bright Bee for a short period of time, it has already been very rewarding. As blockchain technology starts disrupting industries, it’s great to know I am at a PR agency that is leading the way in blockchain PR.
If this sounds like something you would also love to be part of, get in touch! We love to hear from anyone enthusiastic and willing to work hard who would like to join our team. Email [email protected] to express your interests.