November is here, and as the nights grow darker, we take a look back at the last month of coverage that Bright Bee has secured for our clients.
October saw some great pieces of coverage come in for a wide range of our clients. Ensono had some great case study mentions and thought leadership articles in tech publications, such as Computing and CBR.
We also tied up our project with Aston Developments this month. This meant we saw the last few pieces of coverage come trickling in, with highlights in Finance Monthly, Entrepreneur, Information Age, and Coin Journal, among many other publications. This took our total haul of coverage for the project to 248 pieces of coverage worldwide. Not too shabby for a couple of months’ of hard work!
One of the busiest clients this month has been Antibiotic Research UK (ANTRUK), which saw a hefty 61 mentions in the press during the month. Not only did we help the charity with media activities at its Annual Lecture at Portcullis House, but we helped to newsjack stories in national media. The first was regarding Dame Sally Davies’ announcement that we currently face a “post-antibiotic apocalypse”, while the latter was regarding PHE’s latest campaign entitled “Keep Antibiotics Working”.
This resulted in a number of broadcast media opportunities for our ANTRUK spokespeople and ambassadors, as well as numerous pieces of print coverage. Specific highlights included having Professor Colin Garner, the charity’s chief executive, featured in live interviews with Sky News, BBC Radio 5 Live, and Talk Radio. Meanwhile, we also secured interviews with Professor Chris Dowson, chair of the Scientific Committee, on Channel 5 news while Emily Morris, an ANTRUK ambassador, represented the charity on the Victoria Derbyshire programme, ITV’s Good Morning Britain, and Sky News as well.
So, all in all, it’s been a particularly busy month. But we never rest on our laurels, and we will continue to work hard for the rest of the year to gain that precious coverage for our clients.
At Bright Bee, we’re PR specialists who believe in the potential of blockchain. We’re a young but growing company so we’re always keen to get more fellow blockchain enthusiasts on our team. If that sounds like you, please email [email protected]